LYNK&CO is a new-age premium brand with European technology, European design, global manufacturing and global sales, adhering to the brand concept of “Born Global, Open and Interconnected” and the brand value of “Individuality, Openness and Interconnectedness”. Globalization gene, for the global urban population, it was born in the Internet era, the integration of Internet thinking and the traditional automobile industry, to realize the travel mode to personality, openness, interconnection of the trend of change.
LYNK&CO has gained an insight into the lifestyle and shopping habits of young urbanites in the Internet era. Based on the traditional distribution model, LYNK&CO uses Internet thinking to create a fully integrated online + offline channel model. The online LYNK&CO Mall and offline LYNK&CO Center and LYNK&CO Space each have their own focus and full synergy, building up LYNK&CO’s experience-centered service system and reshaping the automotive sales and service ecology in the Internet era.
On August 4, 2017, Geely Holding Group and Volvo Cars officially signed an agreement at Geely’s Hangzhou Bay Research and Development Center to set up a technology joint venture, and at the same time, LYNK&CO Joint Venture was also announced, with Geely holding 50% of the shares, Volvo Cars holding 30%, and Geely Holding holding 20%. With the formal establishment of LYNK&CO, the two sides through the mutual authorization of power technology sharing and parts procurement, and jointly develop new energy technology. Volvo’s shareholding is a strong endorsement of the LYNK&CO brand, solidifying the positioning of the high-end brand in the new era, and helping LYNK&CO’s globalization process.