On June 10, 2025, FAW Toyota bZ5, which is positioned as the “Toyota Super Sense of Space and Time Capsule”, was officially launched. The new car first introduced 550 JOY, 550 PRO, 550 PRO Intelligent Edition, 630 PRO Edition, a total of 4 versions, priced at 129,800 yuan($18200), 139,800 yuan($19700), 159,800 yuan($22500), 159,800 yuan($22500) (including manufacturers’ policies); and provide a comprehensive value of up to 38,000 yuan of the eight enjoyment of the privileges.
4 versions of models, interpretation of the “five-dimensional core values”
In April this year, FAW Toyota held a technical conference for the new bZ5 in Shanghai, unveiling its five-dimensional core values: full-angle face value, full guardian safety, full road driving assistance, full immersion intelligent cabin, full protection QDR. 4 versions of the car are set up for different user groups, all of them have these five-dimensional values, but each with its own characteristics, and there will always be one that suits you.
Although the 550 JOY is the entry-level version, the start is a surprise. This version has a CLTC 550km true range and a powerful 200kW motor. The intelligent cockpit is advanced, with a large 15.6-inch center control screen that operates silky smooth, 5G cell phone mapping to connect in the car in seconds, and AI voice control for everything. Comfort configuration surprises constantly, 1.44 square meters panoramic canopy large field of vision, 3300 watt V2L external discharge function transformed into a mobile power station, PM2.5+CN95 air filtration system to protect the fresh air inside the car; external mirrors heated and folded, keyless entry and other practical configurations are not a few.BGM high-definition reversing image, so that novices can also be easy to park. In terms of intelligent driving assistance, millimeter wave radar, ultrasonic radar, intelligent camera and other hardware are available, and also equipped with Toyota TSS Intelligent Driving Safety’s 10 safe driving assistance functions.
One of the main selling models, the 550 PRO, pushes safety to the limit. In particular, it is equipped with an in-vehicle biomonitoring system, which allows for full vehicle monitoring. When a child is forgotten in the vehicle, it will activate the dual flash and siren alerts within 10 seconds, and the air conditioning will be automatically activated within 5 minutes and the user will be notified through the mobile app.
In addition to safety, the 550 PRO is upgraded in all aspects. 21-inch oversized wheels with LED front through-contour lamps, the turnover rate is explosive; multi-layer soundproof front windshield with silver-plated + Low-E coated panoramic sunroof, which not only brings translucent visual enjoyment, but also insulates ultraviolet rays and infrared rays. When unlocked at night, the exterior rearview mirror illumination light automatically lights up, and the sense of high class is directly pulled full.
Intelligent cockpit plus, 15.6-inch center control screen, support more than 200 APP, navigation, catch up with the drama, office, shopping, all in one, the bezel is so narrow that it can be almost ignored. The digital key + FACE ID face recognition unlocking is full of technology, and the TSS Intelligent Safety adds seven more safe driving assistance functions such as PKSB intelligent parking assistance.
Comfort configuration is comprehensive and rich, leather seats with delicate touch, passenger electric seat 6-way adjustment, front seat heating, rear seat armrest with cup holder design, leather steering wheel with first-class grip. 256-color ambient light switching at will, wireless charging of cell phones in the front row with the release of charging.
Intelligent driving assistance function is more all-round, 5 millimeter wave radar, 6 ultrasonic radar, 4 surround view camera, the hardware configuration is top; PVM panoramic monitoring system 360 ° no dead angle monitoring vehicle status.
The 550 PRO Intelligent Edition, which is one of the main selling models, is equipped with Toyota Pilot Intelligent Driving Assistance constructed by Momenta 5.0 Urban Assisted Driving System + TSS Intelligent Safe, which covers all road conditions in urban areas, highways and parking.
The hardware of 550 PRO Intelligent Driving Edition is also ceiling-level, equipped with 1 LIDAR, 5 millimeter-wave radar, 12 ultrasonic radar, 4 surround-view cameras, 4 side-view cameras, 2 front-view cameras, 1 rear-view camera, and 1 fatigue monitoring camera; the hands-off monitoring in the Driver Motion Disengagement Monitoring adopts capacitive sensing steering wheel technology, which is more accurate than ordinary torque sensing; the High Precision positioning unit makes navigation error lower.
In addition to the ultimate intelligent driving assistance, 550 PRO Intelligent Edition comfort configuration is also pull full, such as the steering wheel heating function, cold season warm hands more warm heart, to point to see the surface, visible intention.
The fourth version of 630 PRO, designed for users who love long-distance travel, the version of the range increased by another 80km; at the same time, thoughtful design can be seen everywhere, such as long-distance travel trunk high utilization, with position memory function of the electric tailgate, can be said to be thoughtful and in place.
At the same time, all four versions have “full-angle face value”, with Reboot as the concept, the appearance design will be a perfect blend of future technology and sports aesthetics, the pursuit of “the first glance of the heart”. In addition, the safety is throughout the whole series of models, collision safety has implemented 115 severe conditions; the whole series has 9 SRS airbags; battery safety has energy-absorbing body, non-electrical shell, lower integrated cooler, “insulated” coolant, multiple battery monitoring and other five-fold protection; braking safety realizes four major redundancies of brakes, parking, steering and electronic control. Braking safety realizes four major redundancies in braking, parking, steering and electronic control.
“4 New” Thinking, Interpretation of the “New Power of Joint Ventures”
bZ5 is the first brand-new product developed by FAW Toyota’s Chinese team under Toyota’s RCE system, and it is the starting point of Toyota’s localization strategy, which is of great milestone significance.
Mr. Dong Xiuhui, Secretary of the Party Committee and General Manager of FAW Toyota Motor Sales Co., Ltd. said at the press conference, “bZ5 is a new product proposal and a new joint venture answer sheet given by FAW Toyota in the new era of smart power”; at the same time, as a product that follows the past and opens up the future, bZ5 will also be a new product that will be a new joint venture in the era of smart power” by FAW Toyota. The bZ5 will also be the landmark product of the “New Joint Venture Power” of FAW Toyota in the era of smart electricity.
The “New Power of Joint Venture” consists of “4 new”, namely new users, new cars, new marketing and new mission.
The “new users” are not only the youthful people with a young mindset across age groups, but also the most independent-minded people, who will not be easily fooled, and have firm claims and extremely wise judgment. Therefore, the “new users” of bZ5 are “highly knowledgeable, active, happy and pioneering users, and the smartest users who return to rationality.
Although the industry has different positioning of “new car”, FAW Toyota believes that “new car must be a car that can attract new users”, and bZ5 makes the concept of “new car” clear by virtue of the three dimensions of safety, originality, and moving people. The bZ5 makes the concept of “new car” clear by virtue of three dimensions: safety, originality and touching. In terms of safety, bZ5 inherits the strict Toyota standards and excellent manufacturing quality of the whole industrial chain, and has become a new height of automobile safety with the “first car of pure electric power in real life deep water escape test” and the “first car of real life high-speed collision test in the industry” and excellent performance. New height; originality, bZ5 as Toyota localization original development of the first product, through the whole process of forward development, to verify the high security and high quality; in addition, bZ5 whether the appearance or interior are “very touching”, a lot of people who have experienced the new car evaluation “bZ5 is a car that can move people. Many people who have experienced the new car commented that “bZ5 is a car that can move people.
In the view of FAW Toyota, to do a good job of “new marketing” must “have a conscience, perseverance, anti-involvement. The so-called “conscience” is to adhere to the “core values” of the enterprise, and carry out marketing without deviation; the so-called ‘perseverance’ is to not be swayed by the environment, and always insist on doing the most correct thing; the so-called “anti-involvement” is to not be swayed by the environment, and always insist on doing the most correct thing. The so-called “anti-involution”, the core is “remodeling the environment”, remodeling to the real return to the user for the purpose of value marketing-oriented market environment, will harm the industry safety, harm product quality, endanger the health of the supply chain, endanger the survival of dealers, disregard for the interests of consumers, the “price war”. The vicious cycle of “price war” that harms the safety of the industry, the quality of products, the health of the supply chain, the survival of dealers, and the interests of consumers will be completely blocked.
Lastly, “New Mission”, in the past 20 years, joint ventures have taken on the historical mission of “allowing ordinary Chinese consumers to drive world-class cars”; in the current new situation, FAW Toyota hopes to work with industry colleagues to cultivate a stronger and more blood-generating capacity of high-quality joint ventures. Under the current new situation, FAW Toyota hopes to work together with industry colleagues to cultivate a stronger and more capable quality joint venture, and is committed to letting every Chinese consumer drive a world-class smart car. FAW Toyota will also take advantage of the east wind of Toyota localization to continuously pursue the common welfare of car companies and users, the sustainable development of the automotive industry, and the high-value output of automotive civilization.
