The brand positioning of ARCFOX is: a high-end intelligent new energy vehicle brand that pursues extreme performance and innovative design;
ARCFOX, jointly with Daimler, Magna, Huawei and other global top resources, released the world’s first commercial platform equipped with 5G technology – IMC intelligent module standard architecture.ARCFOX, backed by the strength of the national new energy vehicle technology innovation center, implements the strategy of the all-intelligent technology platform, and devotes itself to creating a family product matrix of “high-performance racing car + mid- to high-end intelligent family car + driverless intelligent terminal”. ARCFOX is committed to building a family product matrix of “high-performance racing car + mid-end and high-end intelligent family car + driverless intelligent terminal”.
The ARCFOX brand name consists of two parts, the first is “Arc”, which represents the realm of impossibility, symbolizing insistence on self, defying challenges, daring to make breakthroughs, and pursuing brand personality. The fox represents wisdom, elegance and sensitivity, which is derived as the brand characteristics of knowing human nature, possessing wisdom and creativity, and being rich in aesthetics.
At present, the main products under ARCFOX are Fox Alpha S and Fox Alpha T, and its Forest Edition is currently selling well.