NIO is an intelligent electric vehicle brand, incorporated in Shanghai on November 25, 2014, which represents domestic high-end electric vehicles to participate in global competition. Its main products include NIO ES8, NIO ES7, NIO ES6, NIO EC7, NIO EC6, NIO ET7, NIO ET5, NIO EP9, NIO EVE and so on. NIO is committed to creating an enjoyable lifestyle for its users by providing high-performance intelligent electric vehicles with the ultimate user experience.
NIO is a global startup brand with R&D and production facilities in 12 locations around the world, including Shanghai, Beijing, San Jose, Munich, and London, and thousands of the world’s top automotive, software, and user experience professionals, as well as a nationwide customer service system in the Chinese market.
NIO” means “A New Day” and expresses NIO’s vision of pursuing a better tomorrow and blue sky, and creating a pleasant lifestyle for its customers. The new logo consists of the sky, symbolizing openness and the future, and the road, symbolizing action and progress, which illustrates the brand concept of NIO.