An electric pickup is not a consumer product in most of the world. It is a procurement decision, usually made by someone who has to justify it three levels up, and it succeeds or fails on whether the usage pattern actually fits. That is the lens I want you to use on the Dongfeng Rich 6 EV.

So before the numbers, one caution that saves a lot of heartbreak. The diesel pickup that thousands of operators already know and trust shares part of the Dongfeng Rich 6 EV name, and it shares almost nothing else. The two are different drivetrains, different servicing, different customer conversations. Build that distinction into your catalogue before you build anything else.

Exterior

Let us talk about what a working pickup has to do, rather than what it looks like under showroom lights. The package is 5,290 mm long on a 3,150 mm wheelbase, and that ratio is deliberate: the cab sits well back, the load bed stays usefully long, and the whole vehicle avoids tying itself in knots on a building site. Width is 1,850 mm and height 1,820 mm, which keeps the Dongfeng Rich 6 EV honest in narrow service yards where a full-size American-style truck simply cannot manoeuvre without a spotter and an apology.

That height figure deserves a second look for a less obvious reason. A tall load bed is awkward to reach over, and an electric drivetrain adds structure underneath rather than removing it, so the lip sits higher than a diesel operator will be expecting. Your customers should try loading one with a full pallet before they sign anything, not after delivery. It sounds like a small detail. It becomes a real complaint if it catches them out.

Where I would focus your attention is underneath rather than above. This is a body-on-frame vehicle, sharing the Nissan F-Alpha architecture that also sits beneath the Navara, and for a fleet buyer that is a genuine argument rather than marketing wallpaper. Ladder frames survive abuse, tolerate overloading far better than a car-derived structure, and let a workshop repair a section instead of replacing a whole assembly. Selling to contractors and utilities, that is the point to lead with.

The honest limitation is the same one that has always dogged electric work trucks. Battery mass is real, and a working pickup is expected to carry tools, tow a trailer, and hold a load — all of which eat into the range you quote at the point of sale. Tyres at 255/60 R18 are sensibly sized and easy to source, which is one small mercy. Do not promise your customers a loaded range equal to an unladen one, because physics does not care about your brochure.

Interior

Nobody buys a work pickup for the dashboard, and I would be suspicious of anyone who does. What you want in this class is durability, visibility and controls a driver can operate in gloves. The cabin delivers that brief without much decoration, and the seating position gives the forward view a site foreman expects when he is threading a trailer between parked machinery.

Practicality is the real story. Storage is shaped for clipboards, phones and the small tools that end up loose in every working vehicle, and the upholstery is chosen to be cleaned rather than admired. If your customers are municipal fleets, utilities or agricultural operators, these are precisely the details that come up in a procurement assessment, and this truck makes them easy to demonstrate.

Two things I would raise with your supplier before ordering, and I will not soften them. First, the infotainment and connectivity package was built around Chinese-market services, so do not assume navigation or connected features will behave as your customers expect without localisation work. Second, cabin refinement is workmanlike rather than quiet — an electric drivetrain removes engine noise, which makes road and wind noise more noticeable, not less. Nobody in this segment will be surprised. Better that your sales team tells them first anyway.

Powertrain and Chassis

Here is where an electric pickup earns or loses its place in a fleet’s day, and the honest answer is that it depends entirely on the duty cycle. Drive comes from a rear-mounted motor making between 120 kW and 130 kW, with 420 to 435 Nm delivered instantly through a single-speed reduction, and rear-wheel drive doing the pushing. Ask a driver what they notice first and it will be the torque, because it arrives from a standstill in a way no diesel equivalent can match — on a ramp, on a muddy access track, on a gradient with a loaded bed. It is the most persuasive thing you can put a fleet manager behind a wheel to feel. It is also, I should say, the sort of thing that wears off after a fortnight. Torque sells the test drive; running cost and uptime are what keep the account.

The battery options are lithium iron phosphate and range from 60.16 kWh to 77.3 kWh, which correspond to a quoted 350 to 451 km depending on which pack you specify. That is the spread behind the overseas naming of this model as the Rich 6 EV 350 or Rich 6 EV 450, and it gives you a useful two-tier offer — a shorter-range unit for depot-based duty with overnight charging, and the larger pack for operators whose vehicles genuinely leave the yard every day. Choose per duty cycle, not per budget alone, because an under-specified pack in a busy fleet generates complaints that no discount can fix. My rule of thumb after a lot of these conversations is simple. If the vehicle returns to the same yard every night and never exceeds a known route, take the smaller battery and put the saving into more units. If it leaves the depot at dawn and comes back when it comes back, you need the larger pack and you should say so plainly rather than letting a procurement team talk itself into the cheaper line item.

Now the constraint I would flag hardest and most honestly. Range on the Dongfeng Rich 6 EV is not a fixed number. Load it, hook a trailer onto it, put it on a motorway in cold weather, and consumption rises accordingly. That is not a defect — it is simply how batteries behave under load — but it does mean the vehicle suits defined daily routes with depot charging far better than it suits unpredictable long-distance work. And finally, one item that catches importers out late: the certification path in a new market is not trivial for a commercial vehicle, so start the type-approval conversation long before you plan to sell the first unit rather than alongside it.

FAQ

Is this the same vehicle as the diesel Rich 6 people already know? It is not, and mixing the two up will cost you. One burns diesel, the other runs purely on electricity, and the frames, the servicing and the customer expectations differ accordingly. Sharing part of a name is the only real overlap between them. Keep separate specification sheets and separate service documentation from day one, and brief your parts department before anyone raises a purchase order.

Which battery should my fleet customers choose? Ask what the vehicle does in a day, then answer. Depot-to-site work on a known route suits the smaller pack, and the lower cost lets you place more units with the same budget. If the truck is genuinely out all day covering distance, take the larger battery and do not let a procurement team talk itself into the cheaper line item. Guessing from price alone is how you end up with the wrong stock sitting in a yard.

How much does towing cut the range? A lot more than your customers will expect, and more than a brochure will tell them. A loaded trailer raises consumption sharply, and cold weather compounds it. If towing is core to their work, run a real test before they commit to a fleet — and quote them a towing range, never a headline range.

What should an importer confirm before committing to volume? Specify the model precisely, including which battery pack and which overseas designation applies — Rich 6 EV 350 or Rich 6 EV 450 — because the numbers drive what you can promise customers. As an importer you also need type-approval evidence, high-voltage safety documentation, and a clear statement of rated payload and towing limits. Then line up your certified technicians.

How do I make sure parts and service keep flowing after the first shipment? Insist on an export agreement that names parts availability, software support and technical documentation as obligations with lead times, not goodwill. There is no established independent supply ecosystem around this model yet, so reliability is something you build into the contract. I would also buy workshop tooling up front and train staff on the high-voltage systems early — that single investment prevents most early warranty trouble.

 

 

	2025 Rich 6 EV Bucket-Style Long Range Edition: 451km	2024 Rich 6 EV Palazzo Van Long Range 429km	2024 Rich 6 EV, Smart Navigation Edition, 451km	2024 Rich 6 EV Palazzo Expedition Edition: 429km	2023 Rich 6 EV Bucket Standard Edition 350km	2023 Rich 6 EV Van Standard Edition: 320km/h	2023 Rich 6 EV Van Flagship Edition 320km	2023 Rich 6 EV Van Long Range Version: 429km
Basic Information
Launch date	2025.09	2024.03	2024.03	2024.03	2023.03	2023.03	2023.03	2023.03
Body level	Pickup truck	Pickup truck	Pickup truck	Pickup truck	Pickup truck	Pickup truck	Pickup truck	Pickup truck
Length * Width * Height (mm)	5290*1850*1820	5277*1864*1998	5290*1850*1820	5277*1864*1998	5290*1850*1820	5277*1864*1998	5277*1864*1998	5277*1864*1998
Energy type	pure electric	pure electric	pure electric	pure electric	pure electric	pure electric	pure electric	pure electric
CLTC pure electric range (km)	-	429	451	429	-	-	-	-
Total power of electric motors (kW)	130	130	130	130	120	120	120	130
Total torque of the electric motor (N·m)	435	435	435	435	420	420	420	435
Maximum speed (km/h)	120	120	120	120	90	100	100	120
Battery Type	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries
Fast charging time (h)	0.5	1	1	1	1.5	1.5	1.5	1
Fast charging capacity (%)	30-80	80	80	80	80	80	80	80
Warranty Policy	Three years or 100,000 kilometers	Three years or 100,000 kilometers	Three years or 100,000 kilometers	Three years or 100,000 kilometers	Three years or 100,000 kilometers	Three years or 100,000 kilometers	Three years or 100,000 kilometers	Three years or 100,000 kilometers
Body
Length (mm)	5290	5277	5290	5277	5290	5277	5277	5277
Width (mm)	1850	1864	1850	1864	1850	1864	1864	1864
Height(mm)	1820	1998	1820	1998	1820	1998	1998	1998
Wheelbase (mm)	3150	3150	3150	3150	3150	3150	3150	3150
Curb weight (kg)	2130	2070	2130	2070	1970	2070	2070	2070
Number of car doors	4	4	4	4	4	4	4	4
Number of seats	5	5	5	5	5	5	5	5
electric motor
Total power of electric motors (kW)	130	130	130	130	120	120	120	130
Total torque of the electric motor (N·m)	435	435	435	435	420	420	420	435
Maximum power of the rear motor (kW)	130	130	130	130	120	120	120	130
Maximum torque of the rear motor (N·m)	435	435	435	435	420	420	420	435
CLTC pure electric range (km)	-	429	451	429	-	-	-	-
Slow charging time (h)	9.5	10	10	10	9	9	9	10
Fast charging time (h)	0.5	1	1	1	1.5	1.5	1.5	1
Motor structure	Permanent magnet	Permanent magnet	Permanent magnet	Permanent magnet	Permanent magnet	Permanent magnet	Permanent magnet	Permanent magnet
Motor working principle	synchronous	synchronous	synchronous	synchronous	synchronous	synchronous	synchronous	synchronous
Number of drive motors	single motor	single motor	single motor	single motor	single motor	single motor	single motor	single motor
Motor layout	Rear	Rear	Rear	Rear	Rear	Rear	Rear	Rear
Battery Type	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries	Lithium iron phosphate batteries
Fast charging function	support	support	support	support	support	support	support	support
Fast charging capacity (%)	30-80	80	80	80	80	80	80	80
Battery pack warranty	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers	Eight years or 120,000 kilometers
Chassis/Steering
Drive form	Rear-wheel drive	Rear-wheel drive	Rear-wheel drive	Rear-wheel drive	Rear-wheel drive	Rear-wheel drive	Rear-wheel drive	Rear-wheel drive
Front suspension type	Double wishbone independent suspension	Double wishbone independent suspension	Double wishbone independent suspension	Double wishbone independent suspension	Double wishbone independent suspension	Double wishbone independent suspension	Double wishbone independent suspension	Double wishbone independent suspension
Rear suspension type	Leaf spring non-independent suspension	Leaf spring non-independent suspension	Leaf spring non-independent suspension	Leaf spring non-independent suspension	Leaf spring non-independent suspension	Leaf spring non-independent suspension	Leaf spring non-independent suspension	Leaf spring non-independent suspension
Steering power type	Electro-hydraulic power steering	Electro-hydraulic power steering	Electro-hydraulic power steering	Electro-hydraulic power steering	Electro-hydraulic power steering	Electro-hydraulic power steering	Electro-hydraulic power steering	Electro-hydraulic power steering
Drag hook	●Manual	●Manual	●Manual	●Manual	-	-	-	-
Wheels/Brakes
Front/Rear Brake Type	Ventilation disc	Ventilation disc	Ventilation disc	Ventilation disc	Ventilation disc	Ventilation disc	Ventilation disc	Ventilation disc
Front tire specifications	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18
Rear tire specifications	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18	255/60 R18
Wheel material	aluminum alloy	aluminum alloy	aluminum alloy	aluminum alloy	aluminum alloy	aluminum alloy	aluminum alloy	aluminum alloy
Active/passive safety configuration
ABS anti-lock braking system	●	●	●	●	●	●	●	●
Brakeforce Distribution (EBD/CBC, etc.)	●	●	●	●	●	●	●	●
Brake assist (BA/EBA/BAS, etc.)	●	●	●	●	●	●	●	●
Traction control (ASR/TCS/TRC, etc.)	●	●	●	●	-	●	●	●
Vehicle stability control (ESC/ESP/DSC, etc.)	●	●	●	●	-	●	●	●
Front airbags	●Driver's side airbag	●Driver's side airbag	●Driver's side airbag	●Driver's side airbag	●Driver's side airbag	●Driver's side airbag	●Driver's side airbag	●Driver's side airbag
	●Passenger side airbag	●Passenger side airbag	●Passenger side airbag	●Passenger side airbag	●Passenger side airbag	●Passenger side airbag	●Passenger side airbag	●Passenger side airbag
Tire pressure monitoring device	● Display	● Display	● Display	● Display	● Display	● Display	● Display	● Display
Seatbelt reminder	●	●	●	●	●	●	●	●
Anti-rollover system	●	●	●	●	-	-	-	-
Assist/Control Configuration
Parking radar	●After	●After	●After	●After	●After	●After	●After	●After
Driving assistance imaging	●360-degree panoramic imaging	● Reversing camera	●360-degree panoramic imaging	●360-degree panoramic imaging	● Reversing camera	● Reversing camera	●360-degree panoramic imaging	●360-degree panoramic imaging
Cruise system	● Cruise Control	● Cruise Control	● Cruise Control	● Cruise Control	● Cruise Control	● Cruise Control	● Cruise Control	● Cruise Control
Driving mode switching	●Sports	●Sports	●Sports	●Sports	-	-	-	-
	●Finance	●Finance	●Finance	●Finance
	●Standard/Comfort	●Standard/Comfort	●Standard/Comfort	●Standard/Comfort
Hill Start Assist	●	●	●	●	-	-	-	-
External/Anti-theft Configuration
Side foot pedals	●Fixed	●Fixed	●Fixed	●Fixed	-	-	-	-
Key type	●Remote key	●Remote key	●Remote key	●Remote key	●Remote key	●Remote key	●Remote key	●Remote key
Keyless start system	●	●	●	●	●	●	●	●
Remote start function	●	●	●	●	-	-	-	-
Central locking	●	●	●	●	●	●	●	●
Internal configuration
Steering wheel material	●Plastics	●Plastics	●Plastics	●Plastics	●Plastics	●Plastics	●Plastics	●Plastics
Steering wheel adjustment	● Manually	● Manually	● Manually	● Manually	● Manually	● Manually	● Manually	● Manually
	adjustable up and down	adjustable up and down	adjustable up and down	adjustable up and down	adjustable up and down	adjustable up and down	adjustable up and down	adjustable up and down
Steering wheel functions	●Multifunctional	●Multifunctional	●Multifunctional	●Multifunctional	●Multifunctional	●Multifunctional	●Multifunctional	●Multifunctional
Central handrail	●Previous	●Previous	●Previous	●Previous	●Previous	●Previous	●Previous	●Previous
Gear shifting	●Electronic rotary gear selector	●Electronic rotary gear selector	●Electronic rotary gear selector	●Electronic rotary gear selector	-	-	-	-
Seats
Seat material	● Faux leather	● Faux leather	● Faux leather	● Faux leather	● Faux leather	● Faux leather	● Faux leather	● Faux leather
Driver's seat adjustment method	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment
	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment
Passenger seat adjustment method	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment	●Fore-and-aft adjustment
multimedia	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment	●Backrest adjustment
Central control color screen	● Touchscreen LCD	● Touchscreen LCD	● Touchscreen LCD	● Touchscreen LCD	●Standard LCD screen	●Standard LCD screen	● Touchscreen LCD	● Touchscreen LCD
Satellite navigation system	●	●	●	●	-	-	-	-
Mobile APP remote function	●Vehicle start-up	●Vehicle start-up	●Vehicle start-up	●Vehicle start-up	-	-	-	-
	●Air conditioning control	●Air conditioning control	●Air conditioning control	●Air conditioning control
	●Vehicle condition check/diagnosis	●Vehicle condition check/diagnosis	●Vehicle condition check/diagnosis	●Vehicle condition check/diagnosis
Bluetooth/Car Phone	●	●	●	●	●	●	●	●
Number of speakers	4	4	4	4	4	4	4	4
Central control screen size	●7 inches	●7 inches	●9 inches	●9 inches	-	-	-	-
OTA upgrade	●	●	●	●	-	-	-	-
Interface support	●USB interface	●USB interface	●USB interface	●USB interface	●USB interface	●USB interface	●USB interface	●USB interface
light
low beam headlights	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen
High beams	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen	● Halogen
LED daytime running lights	●	●	●	●	●	●	●	●
Headlights are adjustable	●	●	●	●	●	●	●	●
Front fog lights	●	●	●	●	●	●	●	●
Glass/Rearview Mirror
Electric windows	●Before	●Before	●Before	●Before	●Before	●Before	●Before	●Before
	●After	●After	●After	●After	●After	●After	●After	●After
exterior rearview mirror	●Electric adjustment	●Electric adjustment	●Electric adjustment	●Electric adjustment	●Electric adjustment	●Electric adjustment	●Electric adjustment	●Electric adjustment
Air conditioner/refrigerator
Air conditioning control methods	●Automatic control	●Automatic control	●Automatic control	●Automatic control	●Automatic control	●Automatic control	●Automatic control	●Automatic control

 

 

 

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