The Ora brand belongs to Great Wall Motor, and is the first independent new energy vehicle brand among mainstream Chinese autonomous car companies. Among Chinese automobile companies, Great Wall was the first to manage its new energy vehicle business as a branded independent new energy brand. Great Wall Motor officially launched the Ora brand on August 20, 2018, and the first model, Ora iQ, was officially launched at the Chengdu Auto Show that year; on December 26 of the same year, the Ora Black Cat, which focuses on the C-end consumer market, was launched.
Ora’s R&D and design teams come from Germany, Austria, the United States, Japan and South Korea. Meanwhile, Ora has international suppliers such as Bosch and Autoliv.
Ora positions itself as a new energy vehicle brand that loves women more, and is committed to establishing the right values for the industry to treat female users.