ROEWE is committed to building a trustworthy national car brand by utilizing science and technology for the benefit of the general public, and to provide every serious Chinese family with a decent and high-quality car with great value. ROEWE is a luxury car brand under Shanghai Automotive Group Corporation On October 12, 2006, Shanghai Automotive Group Corporation (SAIC) officially announced that its own brand was named “ROEWE”, which means “Innovation and Honor, Mighty in the Four Seas”. ROEWE’s brand has developed rapidly in 4 years, and its products have already covered the intermediate and upper intermediate car market, and “technology” has become the brand label of ROEWE. The brand slogan of Rongwei is “Tasteful Technology, Knowing You, Knowing You”.